Content Manager/Content Marketing Manager Job description sample
This Content Manager/Content Marketing Manager Job description sample can assist in your creating a job application that will attract job candidates who are qualified for the job. Feel free to revise this job description to meet your specific job duties and job requirements.
Job Title: Content Manager / Content Marketing Manager
The variation on job titles spans both Content Marketing management (more focused on content promotion and distribution) and Content Management (more focused on content quality include content management platforms and process. The roles are Digital Content Manager, Web Content Manager, Programme Communications Manager, Content and Communications Manager, Senior Communications Manager, Senior Content Manager – Data and Analytics, Online Content Manager, Online Marketing Manager and Marketer/Copywriter.
Job description for the Content Manager
- Junior roles within the team
The more junior roles include Junior/Senior + Job titles above,
- Industry sector
5. Client/Agency side
6. Summary/Scope of role
7. Main Duties /Areas of responsibility
- Leading and overseeing the research, development and production of quality content for on-line and off-line publicity channels (particularly for Content Marketing) channels.
- Managing con campaigns, across online and social media channels and marketing automation.
- Increasing awareness of the brand, product and services both internally and externally through outreach and social media amplification.
- Manage aspects of the website content and for some roles, asks specifically for knowledge of SEO experience, e.g. keyword research, on-page optimisation, technical SEO and link-building best practices.
- Ensure Content Marketing is integrated with the PR Strategy.
- Ability to write (more junior roles) a variety of content across channels, including blog posts, emails, and social media in a variety of formats for newsletters, case studies, marketing publicity etc. Some roles state the person is solely responsible for the digital content strategy.
- Create internal content, including presentations emails, brochures and internal sales collateral.
- Own and manage the branding guidelines and check for compliance.
- Some roles ask for PPC campaign management.
- Some roles ask for survey and poll experience
- Responsible for development the PR Strategy, both on and off-line.
- Some roles ask for the management of teams along with external suppliers and key stakeholders.
8. Person Spec: Skills and Experience
It varies across roles to the skills/experience which are set as desirable and essential.
- Excellent writing and editorial skills.
- A ‘creative thinker’
- Passionate and ‘an eye on cutting edge’ platforms.
- Line management experience.
- Budget experience.
- Team skills.
- Excellent project management skills.
- Ability to liaise with senior management and influence key decision-makers.
- Line management experience.
- Ambitious and confident.
- Results focused.
- Eye for detail and meticulous
- Curate and promote digital content
- Technical/Specific Experience
- Digital channel experience and some specify the channel (ie. Facebook, Twitter LinkedIn, Discussion groups)
- Knowledge of data analytics and processes
- Video production experience.
- Ability to interact with engaging content across social media, and can represent the company with the right messages.
- Some roles are seeking experience in specific CMS, e.g. WordPress, Drupal, CQ5, Joomla and understanding of HTML.
- Experience in writing for different audiences.
- Some dual roles ie. Digital Manager/Content Manager are looking for experience in managing and delivering search marketing and analytics reporting.
- Some sectors are looking for sector experience ie. In Retail or managing content for a global audience
- Some roles asking for Adobe Indesign, Illustrator or Photoshop, and CSS skills
- Analytical skills including Google Analytics
- Experience of working with Graphic Designers on Infographics and Interactive graphics.
- Experience of social media listening tools including Radian6
- Understanding of user engagement and social media
- Understanding of B2B tech landscape
9. Core Competencies
These tend to be required for public sector roles and private companies can interview candidates based on competencies. Some may include Leadership, Communication, Creativity, Project Management, Financial and Problem Solving.
10. Professional Qualifications and Associations
- Degree or relevant qualification with the CIPR. Some ask for a Journalism Graduate
- Experience of working with editorial or content.
- Previous marketing experience.