Ecommerce Manager Job description sample
This Ecommerce Manager Job description sample can assist in your creating a job application that will attract job candidates who are qualified for the job. Feel free to revise this job description to meet your specific job duties and job requirements.
Job Title: Ecommerce Manager
The E-Commerce Manager is a Digital Marketing Manager, with key responsibilities for the company’s E-commerce site where customers and prospects can buy products or services on-line. Their main focus is to ensure the customer journey is constantly optimised and evolves in line with customer expectations, and revenue is maximised for the organisation across the site.
Job description for Ecommerce Manager
The variation on the job titles include: Ecommerce Marketing Professional, Commercial Ecommerce Manager, Ecommerce Trading Manager, Digital and Ecommerce Manager, Digital Marketing Manager – Ecommerce, Ecommerce Manager (Plus specialism i.e. Fashion), Ecommerce Strategic Development Manager, Ecommerce User Experience Manager and Ecommerce Account Manager.
2. Junior roles within the team
The more junior roles Ecommerce Marketing Executive, Ecommerce Executive, Ecommerce Assistant, Ecommerce Marketing Assistant, Ecommerce Web Technician and Ecommerce Marketing Analyst.
4. Industry sector
5. Client/Agency side
6. Summary/Scope of role
7. Main Duties /Areas of responsibility
- Some roles ask for experience in CRM, SEO, PPC, Affiliate and Display.
- Manage Agencies, affiliate partners and supplier relationships.
- Ensure Social Media strategy supports marketing and business plans.
- Formulate and delivery the digital marketing strategy for customer acquisition.
- Responsible for leading and implementing the E-Commerce strategy.
- Responsible for measuring campaigns, to maximise conversion and retention rates.
- Responsible for the online customer journey experience, and focussing on improving website and social media integration.
- Ensure full testing and monitoring measures in place to optimise the journey, customer satisfaction and site functionality. Recommend and implement enhancements.
- Analyse SEM results, site abandonment and user journey to improve the customer experience and maximise revenue.
- Produce MI reports, to show sales performance and key metrics for the online strategy.
- Monitor and evaluate the website content (and social media platforms where relevant) and ensure the content represents the ‘corporate voice’ and brand values.
- Liaise closely with the marketing teams to define and understand the brand, and support commercial campaigns.
- Manage a team and ensure tasks are prioritised and delivered on time.
- Hub between the sales and brand marketing, to drive the ecommerce channel. Ensure its customer focussed, engaging and drive sales, online engagement and brand awareness.
- Some roles ask to take responsibility for the website imagery and content, including the, website structure and vendor management.
- Responsible for the management of online customer service.
- Develop new product launches.
8. Person Spec: Skills and Experience
It varies across roles to the skills/experience which are set as desirable and essential.
- Excellent communication skills.
- Passionate about results and can demonstrate methodology used to achieved success.
- Passionate about keeping abreast of the online retail market!
- Some roles ask for Ambitious and appetite to take on more responsibility!
- Methodical approach and problem solving skills.
- Ability to stay calm and work under pressure!
- Ownership of large budgets.
- Strong customer service experience and hands-on.
- Not scared to give presentations and engage /influence stakeholders!.
- Experience of budgets and demonstrate sales growth.
- Team management leadership and motivation teams.
- Ability to challenge a brief and make new recommendations, to improve campaigns and customer experience.
- Translate brand strategy into customer plans.
- Web Analytics experience.
- Some roles ask for technical awareness of mobile platforms.
- Some roles ask for technical awareness of video technology.
- Experience of the full project life cycle.
- Analytical and can translate insight into trends and clear action plans.
- Commercially astute.
- Some roles ask for experience of Coremetrics, GA and MVT.
- Experience of working in an online marketing team with clear responsibilities i.e. website, email, etc.
- Junior roles specify:
- Ability to create in-house newsletters or materials, using Photoshop or Publisher.
- Understand e-marketing and social media tools (Blogs, Facebook. Online advertising).
- Creative and innovative.
- Good IT and web skills.
- Some roles ask for industry experience.
- Passion to succeed.
9. Core Competencies
These tend to be required for public sector roles and private companies can interview candidates based on competencies. Some may include Leadership, Communication, Creativity, Project Management, Financial and Problem Solving,
10. Professional Qualifications and Associations
- At least 3 years experience in working in multi-disciplinary role, B2C or B2B.
4+ years experience in a B2C Online Marketing Manager role in an E-commerce retail environment.